Film Disruptors Podcast

3.4 Mike Winton: Neon and the Art of Film Marketing

av Film Disruptors Podcast | Publicerades 10/3/2019

My guest today is Neon's VP of Marketing, MIke WInton. Neon of course is one of the hottest distribution companies around, known for their astute acquisitions and eye catching marketing. And they have caught the eye in recent years not just with their cool campaigns (which Mike masterminds). At a time when the challenges faced by independent distribution have been well documented, Neon have achieved notable box office success with titles like THREE IDENTICAL STRANGERS, APOLLO 11. In this episode, Mike discusses Neon’s strategy and how distributors - and storytellers - can cut through in the wake of streaming and the increasingly polarised theatrical market This interview is part of the BAM Disruptors series recorded recently at the Bogotá Audiovisual Market (or BAM) which takes place there in July. BAM is the essential event for anyone serious about engaging with the Latin American market in film or tv and this episode would not have been possible without them. You can find out more about BAM at bogotamarket.com

Om Podcasten

Film is changing. Business models, audience behaviour and technology are all rapidly evolving - transforming the way stories are told, sold and consumed. FILM DISRUPTORS is all about deconstructing these changes and championing the new players making it happen. In focused and inspiring interviews, senior film executive of over 17 years, Alex Stolz talks to leaders in the field to bring you essential ideas, techniques and strategies from the cutting edge. Whether you are an emerging storyteller, an established industry professional or simply interested in how film is changing, FILM DISRUPTORS will give you the insights, inspiration and competitive edge to thrive in the new landscape