Banking as a Service: Customer acquisition without boundaries

Growing a customer base is one of the toughest challenges any business will face. But unlike other businesses, banks don't have to rely solely on flashy ads or opening new branches to acquire new customers, they have another resource up their sleeve - banking as a service. In this season finale of Financial Futures, we'll be putting BaaS under the microscope and speaking with director of product management for banking as a service at FIS, Barbara Negron, and business unit manager for APIs and integrations services at FIS, Eric Guion, about how BaaS is helping banks to acquire new customers beyond their usual reach.

Om Podcasten

The way we move money is changing. Fast. We want control at the touch of a finger-print. We want to send money in real-time – to the other side of the world. We want everything in one place, integrated, seamless and on our devices. Ubiquitous, embedded, fast, standardized, frictionless and secure. Global finance trends are hurling towards a unanimous conclusion. These are our Financial Futures. Each episode, we size up the bleeding edge of fintech innovation and explore the trends that are already transforming the way the world pays, banks and invests across the globe. And the mechanisms we’ll need to prosper in this brave new landscape. Is the world’s technology up to the challenge? Are we?