iRobot - WCR Relationships vs. Automation
Today a client told me I should stop sending personal videos out and loving on my clients and friends, that it was "over the top marketing." He said, you might want to keep things business and not mix personal. I laughed to myself and thought this is what makes us special and why people work with us, because it's about the RELATIONSHIP. More on this and the race to the bottom with automation and how humanizing your company will put you in a CATEGORY OF ONE. You can SCALE and be Human.