How Good Humans Sell - Author Catherine Brown - 268

On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales.  Key Takeaways: At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself. Most people who feel reluctant about selling are wresting with the foundational definition of Sales. Operate from a principle of "them before me" Ask, don’t assume Educate, give information so that they can make the best decision for them. Listen more than you talk Show Links: How Good Humans Sell Catherine on LinkedIn www.extraboldsales.com  Thank You  Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course

Om Podcasten

We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this. How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step. The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution. Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.