Proposal Planning a Tactical Discussion - 209
How do you create a great proposal? In this episode, Mike and Jody discuss best practices when it comes to proposal planning. Questions Answered: What goes into a proposal? Where does price go? What are some mistakes people make with proposals? Key Takeaways: One of the challenges people will make when coming to proposal writing is they feel like they have to put everything in there. I would challenge you to think of it as less is more. Elements of a proposal: problem we are solving for, why is it important to solve the problem, how do we solve the problem, price If we can cover all four of these things, we have given them a solid framework that they can use to justify a purchase. Proposal should be simple to understand and very clear. My preference is to deliver price as early as possible as late as necessary. At minimum on the first page so they don’t have to flip pages or scroll down. Don’t tell your organization’s entire story up front We tend to overcomplicate and make them too long. Another mistake is finding a proposal that works and then everyone on the team uses it. Show Links: Planning Templates Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit