Sales and Marketing Alignment with CRO Darryl Praill - 247

In this episode, Mike talks with Darryl Praill, CRO VanillaSoft. They cover a myriad of topics ranging from Sales and Marketing Alignment to creating a culture where people feel comfortable with cross team collaboration. Key Takeaways: Misalignment comes when you think your view is the only way/view. Have an intentional perspective. Are you being intentional and trying to understand all perspectives. If you want the cheapest source of information that’s going to have the most profound impact on your success, identify 10 different customers you can talk to and ask them why they invested in your product/offering. When you ask existing customers you gain: An understanding of your prospect An understanding on how to engage your prospects The ability to utilize storytelling - the most powerful secret sauce. Do things because they will have a positive impact on the business in 3-6 months. No time like the present, do it. It’s hard to create a culture where people feel comfortable with cross team collaboration, you have to be intentional. Create actual teams. Bring issues to meetings for team troubleshooting. Create a community of people who support and invest in one another. Force each other to work together and learn from one another. Doing so, now gives you relationships in other departments. Give people time and space so they understand the desired outcome. Give yourself permission to fail and then give yourself permission to fix it. If you make the same mistake more than once, then you are in trouble.  You only learn from taking risks. Show Links:  Darryl on LinkedIn Darryl on Twitter Darryl’s handle on Clubhouse @ohpinion8ted Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here  Hire us as a consultant/advisor within your team or organization  Thank You  Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit

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We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this. How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step. The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution. Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.