Storytelling and Sales - 148

Storytelling and Sales This week on the podcast we revisit storytelling and sales, and share some practical examples of how the story applies in the context of sales. Stories support engagement, they help gain attention, they can help your customer envision a better tomorrow. Links to the episodes we have recorded with Donald Miller and JJ Peterson are included in the show notes as well. Questions Discussed Why does storytelling matter in sales? How important is the villain in the story?  How do we identify the characters in the story? How do we uncover what success looks like for the customer? Key Takeaways Story can help the customer envision a future that is different than the current reality/current experience. Communicating with empathy is not about sympathy, it's about immersing yourself in their perspective.  Looking at the world through their lens. Sales is about connecting a solution (known or unknown) to a problem (known or unknown) Any challenge your customer runs into is the "Villian". Stop guessing - ask more questions. Identify the right villain in the story. Validate this with the customer. Sometimes people change roles within the organization. Risk increases with assumption. Helping with the Transition Know where they are today Know where they want to be Be the Guide - share your expertise, help them navigate the obstacles, provide a plan - don't assume, validate. Share examples of success with your customers. It's not about you, it is about your customer. Focus on helping your customer, know that there is a process that they will need to go through. You can map out the journey (see the Revenue Operations Model below) Highlight opportunities for success, provide a plan. Learn More about the Catalyst Sale Approach to the Revenue Operations Model Show Links Announcing the Catalyst Sale Course - Demystifying Sales for Non-Sales Professionals EP #65 with Donald Miller - Story Brand EP #105 with JJ Peterson - Story Brand Building a Story Brand Chat with Catalyst Sale - Live Chat Thank You  Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit Sales is a Thinking Process.

Om Podcasten

We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this. How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step. The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution. Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.