The LinkedIn Whisperer - Brynne Tillman - 280
In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode. Key Takeaways: In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome. Be strategic and look at what matters to those you want to reach out to. We need to small talk with content, but content that matters to our audience. Leverage the information that LinkedIn provides to start authentic conversations. 2 Types of Sales Professionals: Brand new sales professionals that understand technology Seasoned sales professionals that understand relationships. Rarely do you find the ones that have both. Goal is bring the two together. Meaningful conversations from social = value + rapport Get people engaged in chat My style (Brynne) is to make it so easy that my audience is confident that they can implement it. Simplify your story. 5 Elements that get people to lean in: Resonate with story Create curiosity Teach your audience something new Get them to think differently about what they are doing Create a compelling moment. We can’t start a conversation with lurkers, we have to convert the lurker into an engager. Create a compelling moment. Ways to increase engagement: Ask a meaningful question Create a poll Do something that gets your audience say, “I want to engage in this.” The more engagement you get in the first hour, the more LinkedIn says this is relevant. Ask for their thought leadership, not their baggage. Ways to get a better understanding of what people value: Social listening - what is your audience engaging on? Polls Research topics being presented at conferences they attend? What podcasts are they listening to? Have a system in place before you reach out to a prospect. Have a strategy for content that leads to engagement. Nurture existing connections. Show Links: LinkedIn Library Socialsaleslink.com/12week Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.