Why Your Personal Brand Matters More Than Ever, with Sarah Friedell O’Connell

If you’re a job seeker in the current market, you know how crowded that market is. Excellent references and a professional resume are no longer enough to get you the job you want. To stand out to an employer, you must be strategic about communicating your unique skillset, says Find Your Dream Job guest Sarah Friedell O’Connell. How do you do that? Sarah says you start by developing your personal brand. Get clarity on the positions you’re interested in and on the value, you bring to a company. Sarah also recommends using branding exercises to build your confidence in what you have to offer.  About Our Guest: Sarah Friedell O'Connell (https://www.linkedin.com/in/sarahfriedelloconnell/) is an executive coach and the owner of ChangePoint Advisors. (https://www.changepointadvisors.com/) It’s a firm that helps senior executives navigate career changes.  Resources in This Episode: Are you a senior executive working through a career transition? Find out how Sarah can help you by visiting her website at www.changepointadvisors.com/. (https://www.changepointadvisors.com/) From our Sponsor: Find Your Dream Job is brought to you by TopResume.(http://macslist.org/topresume) Top Resume has helped more than 400,000 professionals land more interviews and get hired faster. Get a free review of your resume today from one of Top Resume’s expert writers. (http://macslist.org/topresume) Learn more about your ad choices. Visit megaphone.fm/adchoices

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Build a career that matters to you with job search strategies and career advice from Find Your Dream Job. Every week, we share insider secrets and job search tips on how to get a great job and develop a purposeful career. Looking for your first job, searching for direction in your career, or just need tools to find a job? Join Mac Prichard, the Mac's List team, and our expert guests every week for job search inspiration, empathy, and actionable advice to help you find work that matters! Find out more at https://www.macslist.org/podcast