Brenda Brock, Farmaesthetics founder: Going back to your roots can be the best source of inspo

The prospect of a career in nursing or acting on the soap opera, "One Life to Live," couldn't get in the way of Farmaesthetics founder Brenda Brock's heritage: Working with what's grown from the land. The daughter of seven generations of Texan farmers, Brenda shares how the "kitchen chemistry" of her childhood led to founding a clean beauty business years before the industry embraced non-toxic skincare.

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Finding Inspo with Alex Barinka digs in to how luminaries in fashion, design and social media turn inspiration into reality through the businesses they’ve founded and products they create. A former national journalist and current Head of External Affairs for e-commerce startup Verishop, Alex will lead her stylish guests in serving honest, vulnerable, entertaining real-talk that will inspire and educate. And in partnership with Verishop, every weekly episode will be shoppable in a special Finding Inspo store curated by Alex and her guests at verishop.com/inspo.