How to Reinvent a 5,000-Year-Old Product With Par Avion Tea's Alexandra Mysoor

People have been drinking tea for thousands of years. So how do you innovate on a product that’s been beloved for that long? For Par Avion Tea owner and chief creative officer, Alexandra Mysoor, the answer is to make it personal and make it delicious. She joins “Finding Inspo with Alex Barinka” to share how she reinvented the age-old beverage and the challenges she tackled in making something new.

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Finding Inspo with Alex Barinka digs in to how luminaries in fashion, design and social media turn inspiration into reality through the businesses they’ve founded and products they create. A former national journalist and current Head of External Affairs for e-commerce startup Verishop, Alex will lead her stylish guests in serving honest, vulnerable, entertaining real-talk that will inspire and educate. And in partnership with Verishop, every weekly episode will be shoppable in a special Finding Inspo store curated by Alex and her guests at verishop.com/inspo.