#102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

B2B marketers can quickly find themselves overloaded with MarTech, juggling CRMs, tools and ultimately confusing themselves and their customers. On this FINITE Podcast, Alex talks to Lindsay Rothlisberger, Head of Marketing Operations at Zapier. Lindsay talks through her experience with technical debt, how it arises, the impact it can have on B2B marketing teams and how to beat it head on. The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.Support the show

Om Podcasten

The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.