#86 - Breaking down the term 'strategy' for B2B growth with CMO, Colin Lewis
In the B2B tech world, every marketer wants the best strategy to drive growth. However, most marketers tend to jump straight to the execution side of the operation rather than understanding what the strategy is. On this episode of the FINITE Podcast, grab a pen and paper and follow Colin Lewis on how to find your B2B marketing strategy, by framing the challenge, understanding the objectives, and then executing into the market. For Colin's full strategic framework, head here. About the gues...