E107 - It’s Never Been Easier to Make Money Online (Here’s How) | Hudson Leogrande
Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/
Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation.
Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce.
00:00 Introduction01:20 Kicking things off in NYC with viral hoodie success04:40 Finding the right manufacturers and negotiating better terms07:36 Using mentors and AI to scale smarter and faster10:52 How AI automates content and creator approval13:36 Purely White’s rise through Snapchat before pivoting to TikTok16:45 How changes in algorithms nearly sank the business19:17 What makes a good media buyer and how to track performance22:26 Scripting influencer content and learning from audience behaviour25:15 Street interviews and podcast clips as powerful ad formats28:52 Getting copied by Gap and taking it as a compliment32:11 Learning from global brands to prep for international expansion36:10 Why Europe, UK, Canada and cold climates are next39:34 What they look for in creators beyond follower count42:05 Why talking on camera builds stronger consumer trust47:09 TikTok Shops vs Meta for content and sales strategy50:00 Testing blankets, tees, snack hoodies and what to avoid53:25 Why top creators rarely leave to start their own brands56:56 In-house hires over agencies and building a loyal team60:00 What his day-to-day actually looks like as a founder62:11 Scaling Nude while keeping focus on what’s working
Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/Transform your physique - https://www.thrstapp.com/My clothing brand, THRST - https://thrstofficial.comCustom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO
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Follow HudsonInstagram: https://www.instagram.com/itshudson/LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/Website: https://link.me/itshudson