How to write things that busy people will actually read (w/ Todd Rogers)?

What kinds of writing gets people to take action? In his book, “Writing Effectively for Busy Readers,” Harvard professor and this week’s Master Fixer Todd Rogers discusses his extensive research into the most effective writing styles. Todd talks with Anne and Frances about what it means to be "radically responsible" to your audience. Then he shares the best (and seemingly counterintuitive) writing techniques to stir your readers into action. Transcripts for Fixable are available at go.ted.com/fixablescripts.

Om Podcasten

Frances Frei is a Harvard Business professor. Anne Morriss is a CEO and best-selling author. Anne and Frances are two of the top leadership coaches in the world. Oh, did we mention they're also married to each other? Together, Anne and Frances move fast and fix stuff by talking to guest callers about their workplace issues and solving their problems – in 30 minutes or less. Both listeners and guests will receive actionable insights to create meaningful change in the workplace – regardless of their position on the company ladder. If you want to be on Fixable, call our hotline at 234-Fixable (that's 234-349-2253) to leave Anne and Frances a voicemail with your workplace problem.