The strategic genius of Taylor Swift (w/ Master Fixer Kevin Evers)

We all know Taylor Swift as an international pop superstar—her albums shoot to the top of the Billboard charts, and her recent Eras Tour grossed over $2 billion. But what can we learn from Taylor the businesswoman? In this episode, Anne and Frances sit down with Kevin Evers, author of There’s Nothing Like This: The Strategic Genius of Taylor Swift, to dig into the vision, entrepreneurial instincts, and bold decision-making that built Swift’s global empire.FollowHosts: Anne Morriss (@annemorriss | LinkedIn: @anne-morriss), Frances Frei (@francesxfrei | LinkedIn: @francesfrei)Guest: Kevin Evers Linkshttps://anneandfrances.comSubscribe to TED Instagram: @tedYouTube: @TEDTikTok: @tedtoksLinkedIn: @ted-conferencesWebsite: ted.comPodcasts: ted.com/podcastsFor the full text transcript, visit ted.com/podcasts/fixable-transcriptsFor the full text transcript, visit ted.com/podcasts/fixable-transcriptsWant to help shape TED’s shows going forward? Fill out our survey! Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Frances Frei is a Harvard Business professor. Anne Morriss is a CEO and best-selling author. Anne and Frances are two of the top leadership coaches in the world. Oh, did we mention they're also married to each other? Together, Anne and Frances move fast and fix stuff by talking to guest callers about their workplace issues and solving their problems – in 30 minutes or less. Both listeners and guests will receive actionable insights to create meaningful change in the workplace – regardless of their position on the company ladder. If you want to be on Fixable, call our hotline at 234-Fixable (that's 234-349-2253) to leave Anne and Frances a voicemail with your workplace problem. Hosted on Acast. See acast.com/privacy for more information.