Fika with Sara M. Watson and Andy Polaine

Sara M. Watson is a writer and technology critic. She writes and speaks about emerging issues in the intersection of technology, culture and society, and she advocates for a constructive approach to technology criticism that not only critiques, but also offers alternatives. In this Fika break, we spoke to Sara about the the current state of technology coverage and criticism, why it matters now more than ever and why tech critiques often carry negative connotations when other types of culture criticism (books, TV, etc.) don’t. We also discuss micro-targeting, self-determination and agency, and how we move the tech critical enterprise forward.

Om Podcasten

Named for the Swedish custom that eschews the ‘on-the-go paper coffee cup’ routine in favor of slowing down and catching up with colleagues and friends, the Fjord Fika podcast features unscripted conversations with key luminaries and thought leaders in technology and design. Sometimes strange, but always interesting, each Fika conversation offers a fresh, honest look at all sides of innovation – the good, the bad and the ugly – and the impact on society. Fjord is a design and innovation consultancy, part of Accenture Interactive.