Fika with Tim Stock and Jackie Jones

Tim Stock is the co-founder of scenarioDNA, a strategic foresight consultancy that marries consumer anthropology with data science to measure and understand the ideological dynamics impacting society. He is also the co-inventor of a patented methodology called Culture Mapping, which helps companies develop strategic frameworks that support their growth and sustainability. In this Fika break, we talk to Tim about about culture, ideology and the impact on innovation, organizational design and the importance for companies to be “living,” and how cultural trends are affecting companies today.

Om Podcasten

Named for the Swedish custom that eschews the ‘on-the-go paper coffee cup’ routine in favor of slowing down and catching up with colleagues and friends, the Fjord Fika podcast features unscripted conversations with key luminaries and thought leaders in technology and design. Sometimes strange, but always interesting, each Fika conversation offers a fresh, honest look at all sides of innovation – the good, the bad and the ugly – and the impact on society. Fjord is a design and innovation consultancy, part of Accenture Interactive.