Building a Customer-Centric Business in Africa w/ Samir Ibrahim

In today’s episode, we’re going outside the sports & entertainment industry. We’ll be talking about designing an entire business around customers’ deepest needs. Hopefully the wildly different context will give you new inspiration to become more customer-centric in your own organization. Today’s guest is the CEO of a solar-agriculture company, based in Kenya. So while I do the usual and try to connect the dots for you, I want you to focus on the underlying principles we talk about a...

Om Podcasten

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.