College Leaders | The Importance of Strategic Planning and Core Values w/ Colorado's Rick George

This week’s special College Leaders segment features Rick George, Athletic Director at University of Colorado. Rick had a rather unorthodox path to the big chair, taking on roles with the PGA Champions Tour and the Texas Rangers’ Front Office, before returning to the collegiate industry with Colorado in 2013. Throughout this episode, Rick and David discuss Colorado’s strategic plans, its "RAPID" core values and the importance of incremental revenue generation. -- Show Notes...

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Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.