Harnessing the True Power of Community in Your Fanbase w/ Christina Garnett

The power of community emerges when companies embrace the directional relationship members form not just with their brand, but with other members. In this episode, Christina Garnett, senior marketing manager for offline community and advocacy at HubSpot, joins David to talk about the magic of tapping into common passions and making your fans the hero of the story. --- Show Notes 2:21 Community vs. Audience 4:47 The Road to HubSpot 8:59 Gleaning Community Insigh...

Om Podcasten

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.