How Fandom is Evolving w/ Zoe Scaman

Today’s guest has been one of my favorite follows on Twitter over the past year, Zoe Scaman. Zoe runs her own strategy studio in the UK, called Bodacious. At Bodcacious, one of Zoe’s bigger projects she’s working on right now is with Luka Doncic, the Dallas Mavericks, and Mark Cuban Experiments, or MCX for short. We’ll dive into this a ton in this episode. Before Bodacious, Zoe was the Global Head of Strategy for the Ridley Scott Creative Group. If you look at her career, you’ll see s...

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Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.