How Maryland Created 'Netflix for Terps'

This week's guest is Mike Farrell, Assistant AD for Broadcasting and Video Production at University of Maryland. As part of Maryland's 75-year Terrapin Club "Reinvented" campaign, Mike and his team created Terrapin Club +. Often referred to as "Netflix for Terps", the subscription service is the first of its kind in college athletics and features five shows to create additional value for Terrapin Club members and share the stories of Maryland current and former student-athletes.&n...

Om Podcasten

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.