Leading a Customer-Focused Change Journey w/ Rob Kelly & Kevin Doyle

Guests: Rob Kelly, Senior Associate Athletics Director of Media & Brand for Notre Dame Athletics; Kevin Doyle, Strategy Manager (Travel/Hospitality) for Deloitte Consulting. This episode goes behind the scenes of Notre Dame Athletics' journey to become more customer-centric. We explore everything from how ND re-positioned their ticket pricing strategy, to how they managed large scale change in an athletics department where tradition is heavily valued. Kevin provides insight into si...

Om Podcasten

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.