Merging Physical & Digital Worlds w/ Javier Martinez Garcia

Today’s guest is Javier Martinez Garcia, a Senior Advisor for Manchester City F.C and former Disney executive. We get into a number of topics, here are just a few: 1) How to get your senior leadership team aligned around a customer-centric strategy 2) Fan experience vs. match-day experience 3) Making business decisions built around your unique brand promise 4) How physical and digital worlds merge to create 24/7 experiences for your customer 5) The future of fan experience...

Om Podcasten

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.