Studying the Subconscious and Emotions of Fandom w/ Peter Sorckoff

Today’s episode is all about appealing to the emotional side of fandom with Peter Sorckoff. What started as a career in a therapeutic environment has evolved into 20 plus years of understanding the human subconscious impact on fandom. Peter leveraged those insights to create immersive marketing and branding experiences for major brands in the NBA, the MLB and NHL, most notably as the Chief Creative Officer and EVP of Brand for the Atlanta Hawks. Now, Peter is applying simila...

Om Podcasten

Turn casual customers into faithful fans. And employees into evangelists. A dynamic show with different formats designed to help you grow average revenue per customer (ARPU) and reduce customer churn. Casual conversations with host David Millay and the best brand marketers and operators in the world. Scientific breakdowns of tribes, trends, theories and tests (brand case studies). And idea brainstorms with recurring guests, like Christina Garnett, Troy Hidduke Campbell, and Kaila Pettis.