Episode 132: Outlook 2022 Trends, Part 1

Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: what "hyperobjects" are and why they matter to everyonewhy the only common theme of the 2020’s will be entropy and what that means for brandshow the creator economy and web3 technologies are tipping power balance to the people and connected communities how the relationship between consumer and brand is extending well beyond the point of purchase and unlocking new lifecyclesWe hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!Click here to listen and subscribe! Hosted on Acast. See acast.com/privacy for more information.

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.