Episode 157: 2024 Developer Conferences are all about AI

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments and competitive landscape.In this episode, Chelsea Freitas from our strategy team, along with Ryan Miller and Tom Trudeau from our partnerships team, took the Floor 9 mic and discussed all the highlights from the recent developer conferences, including:Microsoft’s hardware-centric Surface event - 0:52Is AI-powered Surface laptops a legitimate competitor to Apple? - 3:27AI-powered Recall feature for the Copliot+ PCs - 5:01Key announcements from Microsoft's Build event - 9:03Will people call them “AI” as more AI-powered features become productized - 15:25The advertising implications of Copilot and Microsoft’s AI features - 16:45Key announcements from Google’s I/O developer event - 19:55The impact of Google rolling out AI search - 21:23Google integrating Gemini AI into its suite of popular products - 24:31Google’s new multimodal AI-powered creative tools - 29:03Last thoughts on the AI race and wrap up - 32:52If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.