Episode 72 - The Future of Social Commerce

In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple. 0:40 — weekly news roundup with co-hosts Scott and Adam9:50 — a conversation with Kelsey Hunter, Founder & CEO of PalomaWe welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.