Episode 73 - Snap’s AR Vision 2020

In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden decision to shut down its live-streaming site Mixer.0:54 - Discussion on Microsoft shutting down Mixer06:03 - Interview with Carolina Arguelles on Snapchat’s latest announcementsWe welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.