Episode 93: How to Build a D2C Brand

This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging conversation, we discuss the challenges and opportunities presented by the pandemic, the importance of storytelling and community-building for D2C brands, and how the overall D2C space is evolving.As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Maps adding a social feed, the success of Fornite’s Galactus event and Dua Lipa’s virtual concert, the upcoming Disovery+ streaming service, and Hulu’s Watch Party feature.You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Check out Jing’s Medium post on what she learned from the process of making Sichuan chili sauce at scale. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Floor 9 is where technology and culture collide. We discuss how major tech companies and industry disruptors are driving today’s culture and the impact their products have on media attention and consumer behavior. In a society where attention is the most coveted resource, we provide thoughtful analysis and insights on the shifting media and industry landscapes and what brands can do to stay ahead. Made by the IPG Media Lab. Hosted on Acast. See acast.com/privacy for more information.