#54 Integrating a Marketing Team into a Business with 1plusX
In this week’s episode, we chat with Sara Stella Lattanzio, anti-buzzword marketing strategist and marketing manager at 1plusX—the company behind the fastest AI-powered marketing intelligence platform for marketers. She started with 1plusX as the sole member of the marketing team for a year, focusing on events and other low-cost ways to successfully promote the company.If you’re trying to expand your marketing team, or maybe find ways to integrate their everyday tasks with the rest of the team’s, then you don’t want to miss this!Sara explains her process for doing just that, as well as a couple of tips and tricks on vetting new recruits to see if they’re the right fit for your team.She also touches upon the importance of a marketer’s capacity to really do marketing, beyond just throwing around different buzzwords with minute differences between them. In this episode we talk about:The importance of establishing a secure brand image and vision before strategyKeeping the marketing department in communications with the rest of the business, specifically customer success, sales, and product teams How to accept ideas from people in different departments and the differences in idea generation in smaller businesses versus larger onesWhy marketers should take advantage of LinkedIn as a platformThe problem with buzzwords in marketing todayTimestamps00:18 - Introduction to Sara Stella Lattanzio00:47 - How Sara’s changing things up at 1plusX01:23 - How she took 1plusX’s marketing team from zero to global04:02 - Planning events during the pandemic 04:39 - Attracting audiences to webinars with zero marketing budget and no team06:16 -The importance of branding in B2B and the challenges for a one-person marketing team08:28 - How to align the whole business with marketing09:57 - The 1plusX content strategy from the beginning and why they’re focusing on revenue11:32 - Why you need to get your marketing team to interact with the rest of your company13:53 - The benefit of keeping the sales team updated on the marketing strategy 15:33 - How to deal with too many people having opinions on the marketing strategy 16:29 - Why publishing on LinkedIn as a marketer is important for your personal brand 18:25 - Sara’s aversion to marketing buzzwords Check out Sara’s movement against buzzwords in marketing on LinkedIn.While you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedIn