A Deep Dive into Product-Led Growth w/ Breezy Beaumont
“Product-let growth is basically just putting your product at the center of all that you do… In the product-led world, you’re letting the customer choose what’s the best journey for them.”Hello hello and welcome back to the Flying Cat Marketing podcast! In this episode, we had a conversation with Breezy Beaumont, Head of Growth at Correlated, on what product-led marketing is all about, how the role of a marketing team shifts within a product-led organization, and how you can make it work for your company. Correlated is a product-led revenue platform targeted towards teams who want to expand through PLG and gain a better understanding of where to focus their efforts. Breezy walked us through the basics of product-led marketing (a strategy we’ve been hearing plenty about recently) and gave us some tips on the types of strategies you should employ when taking a product-led approach. Breezy revealed her top product-led growth plays, such as social selling, product virality, and post-conversion tracking and we also talked about the link between a community-led and product-led approach. Plus, she dove a bit deeper into the concept of social selling and how you can encourage your whole team to get involved when utilizing this method as a growth strategy. Finally, she touched on how to ease into a PLG strategy if you aren’t currently a product-led organization. If you’ve been seeing product-led growth pop up all over the place recently but still don’t fully understand what it’s about, you do not want to miss this episode. In this episode: What product led-growth isWhen PLG can workHow marketing strategies and roles shift in a product-led companyWhat is social sellingHow to get your whole team involved in a social-selling initiative Timestamps 0:47-2:02 What is product-led growth?2:03-4:44 Differentiating your messages based on your brand vs. your product, and when product-led growth can work4:45-7:08 Where does marketing fall in a product-led company? Do PLG companies still need sales and marketing teams? 7:09-9:55 How the role of a marketing team shifts in a PLG company9:56-12:05 Preparing yourself for success in a product-led organization and what types of marketing strategies/skills are essential in product-led company12:06-13:49 Breezy’s best PLG plays13:50-17:17 What is social selling and how do you encourage your whole team to get involved?17:18-18:25 Is there a tie between a community-led and product-let strategy?18:26-19:19 How to ease into a product-let growth strategy19:20-20:19 Where to find Breezy and how to access Correlated resourcesWhile you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingFollow me onInstagramLinkedinFollow Correlated on Linkedin