Replay: How a Personal Brand Always Generates More Revenue Than a Company Brand
Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is the one and only Dot Lung, the Mother of Social Media Dragons about how to build your personal brand to turn it into your greatest lead generation tool.It doesn't matter if you're a freelancer or the CEO of a 500-person tech company. Your personal brand matters and people want to do business with people.In this interview, we cover:Why and how to build your personal brandWhat a personal brand can do for your companyWhy you should support your employees in building their personal brandHow to set up a culture that creates brand ambassadors Dot's DRAGON formula for branding via social media.Timestamps 00:08 - Introduction to Dot Lung03:45 - Global social media05:19 - Getting into details of personal branding 13:15 - Possible outcomes of personal branding16:29 - Encouraging people to build a personal brand 21:29 - Importance of a good work culture26:43 - Personal branding: your own vs the company’s 29:04 - DRAGONS formula courseWhile you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin