Replay: The Hostfully Founder Story: From A Free Product to a Powerful SaaS
Hello, hello! Welcome to the Flying Cat Marketing Podcast Summer Edition. During the month of August, I'm republishing some of the earlier conversations I've had and post clips from them on our social media channels.Today's replay is with Hostfully's Co-founder & CEO, Margot Schmorak. Hostfully started off as a free, personalized guidebook for vacation rental guests, then pivoted twice, before becoming a powerful SaaS company for vacation rental hosts. There’s a reason why Ross Geller’s “pivot...pivot...pivot!” moment in ‘Friends’ became so iconic. We bring you an episode that talks about the journey of a company that pivoted their way to success.In today's episode, we chat about how:✅ Building a brand is a long-term commitment✅ Hostfully's pivots were necessary for growth✅ Listening to customers helped drive their decisions✅ Customers know what they want - you just have to ask themTimestamps 00:58 - Introduction to Margot Schmorak 00:35 - Challenges while pivoting 02:04 - Beginning at Hostfully 05:53 - One thing they could have done better08:22 - Biggest takeaway from this experience 10:09 - Role of content in the Hostfully’s growth 13:22 - Understanding customer needs15:22 - Barriers faced as a woman in a male-dominated industryWhile you’re hereFollow Flying Cat Marketing on the following channels to get more tips, tactics, and knowledge on content marketingVisual – YouTubeAudio – Flying Cat Marketing Podcast (Spotify) (Apple Podcasts) (Stitcher)InstagramFacebookLinkedin