S13 E13 Kevin Evers Breaks Down Taylor Swift's Business Genius on FOMO Sapiens

On this week’s episode of FOMO Sapiens, Kevin Evers, senior editor at Harvard Business Review and author of There’s Nothing Like This, uncovers the secrets behind Taylor Swift’s business brilliance. Patrick McGinnis explores how Swift built a brand through consistency, trust, and innovation while making bold moves to stay ahead of the competition. Evers delves into her customer obsession, drawing comparisons to Jeff Bezos, and how her use of social media fosters FOMO and loyalty among fans. With a keen eye on her ability to turn controversies into narrative-driven opportunities, they discuss how Swift’s strategic thinking has reshaped the music industry and beyond. Entrepreneurs will walk away with insights on building brand loyalty, navigating industry disruptions, and adapting strategies while staying authentic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

FOMO Sapiens is the podcast for anyone who wants to make smarter decisions, take action, and thrive in an unpredictable world. Hosted by Patrick J. McGinnis—the guy who coined FOMO (Fear of Missing Out)—this show brings you insights from world-class entrepreneurs, investors, and leaders who’ve mastered the art of navigating uncertainty. Each episode is packed with real-world strategies, powerful stories, and actionable advice to help you cut through the noise, take control of your choices, and build a life you actually want—without the fear of missing out. Listen now and start making decisions on your own terms.