S13 E6 From Neuroscientist to Cookie Boss: How Maura Duggan Built Fancypants

Most founders chase funding. Maura Duggan didn’t. Instead, she took a completely different path, scaling Fancypants Baking Co. into a national brand—all without venture capital, an MBA, or a safety net. On this episode of FOMO Sapiens, Patrick sits down with Maura to unpack how her neuroscience background shaped her approach to consumer psychology, product development, and brand strategy. But it wasn’t all science and strategy—she also had to survive near bankruptcy, a brutal learning curve in the food industry, and the pressures of building a business while raising a family. If you’re an entrepreneur wondering if slow, smart growth beats the high-risk, high-burn VC game, this episode is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

FOMO Sapiens is the podcast for anyone who wants to make smarter decisions, take action, and thrive in an unpredictable world. Hosted by Patrick J. McGinnis—the guy who coined FOMO (Fear of Missing Out)—this show brings you insights from world-class entrepreneurs, investors, and leaders who’ve mastered the art of navigating uncertainty. Each episode is packed with real-world strategies, powerful stories, and actionable advice to help you cut through the noise, take control of your choices, and build a life you actually want—without the fear of missing out. Listen now and start making decisions on your own terms.