Yum! Brands: Interview with Former CEO Greg Creed

In this episode, we chat with Greg Creed, former CEO of Taco Bell and Yum! Brands. Greg shares his marketing philosophies and how he has applied them while leading some of the most iconic marketing campaigns in QSR to date. Zach and Greg discuss changing customer behaviors post-COVID, fostering diversity throughout an organization, and minimum wage impacts on the restaurant industry. Tune in to get a sneak peek of Greg's Book, R.E.D. Marketing: The Three Ingredients of Leading Brands.

Om Podcasten

The restaurant industry is evolving rapidly — from third-party delivery and ghost kitchens to minimum wage hikes and fake meat. Join Zach Goldstein — by day the CEO of Thanx, and by night a fanatical student of the business of restaurants — as he interviews the leading industry trailblazers about their most exciting ideas, challenging moments, and hard-fought learnings. Enjoy food for thought in the fight for food.