Mastering Generation Z: Effective Marketing Strategies for the New Generation

In this episode of the Well-Oiled Operations™ podcast, Stacy takes us through a transformative journey with guest Alicia Ybarra, a bridal gown designer mastering Generation Z marketing techniques, who recently achieved phenomenal success. Together, they dive into Alicia's bold moves and innovative strategies, highlighting how businesses can significantly enhance their profits and operational efficiency. Alicia discusses the implementation of a reactivation campaign, initially deemed unsuitable for her bridal business model. Demonstrating her adaptability and innovative spirit, Alicia generated a remarkable $36,956 in just 30 days. The episode further delves into how she effectively used text messaging and video campaigns to connect with Generation Z clients, leading to a substantial increase in sales and the strategic expansion of her product line to include mens' wear.   Also in this episode: Adapting a one-time reactivation campaign into a long-term, effective sales strategy is a transformative approach for businesses, even if initially it seems unsuitable for their specific industry. Embracing text and video messaging caters to the communication preferences of a target audience, leading to significant increases in engagement and sales. The generation-specific approach proved critical, with emojis in texts resonating better with Generation Z, while the same strategy might not work with an older demographic. Sales-driven mindset and focus on problem-solving have been the bedrock of her thriving in an industry that experiences constant shifts. Reinforcement of the mantra not to give up, highlighting the importance of mindset and resilience in overcoming day-to-day business challenges.   Alicia Ybarra Alicia has built Vanya Designs Bridal from the ground up. It started in her basement and has blossomed into the premier design house in the nation! Alicia's passion is bringing your dreams to life and she loves everything bridal and formal. Her mission is to help you feel beautiful and loved in your own skin! When she isn't working she loves gardening and Crossfit. Alicia graduated with her Masters Degree in Apparel and Textiles from KSU in 2003. She won the prestigious Entrepreneur Award from Kansas State University in 2022. Alicia’s Phenomenal Sprint of our program earning $36,956.00. How did she do it? Between herself and her team, they texted 600 brides about their couture sale, tuxedo rentals, and gown preservations. They closed 27 wedding gown alterations, 2 custom wedding gowns, 2 tuxedo parties, and a wedding gown preservation. They booked an additional 34 bride or suit appointments over the next 2 months, which are expected to bring in about $30k in sales. They should be able to upsell menswear to at least half of those, potentially bringing in an extra $30k over the next 12 months. She would not have figured out how to make these bookings and sales without the coaching from Stacy, Trisha, and Aleta. She was paralyzed with self-doubt and insecurities and just needed the push to get creative and get the job done!   Work with Stacy Tuschl: Click HERE to Book A Call With Well Oiled Operations™ Increase Your Profits While Getting Your Time Back: Join My Free Masterclass - Protect Your Profit Join Well Oiled Operations ™ Live: A 3-Day Virtual Conference Designed to Help You Build & Maximize Your Team to Increase Profit While Reducing Your Workload.   Subscribe To Well-Oiled Operations™ with Stacy Tuschl: Apple Podcast | YouTube | Spotify Connect With Stacy Tuschl: Website | Facebook | LinkedIn | Instagram   About Stacy Tuschl And Well-Oiled Operations™: As a best-selling author, speaker, and successful business owner, I empower small business owners to thrive. Through my Well-Oiled Operations™ approach, I assist entrepreneurs in attracting customers, increasing profits, and finding personal happiness.    This Podcast Is Produced, Engineered & Edited By: Simplified Impact

Om Podcasten

Are you ready to leverage the power of business process improvement tools to enhance your profit margins and achieve a better work-life balance? Welcome to The Well-Oiled Operations Podcast, where you'll join forces with Stacy Tuschl—an accomplished International Best-Selling Author, astute Business Coach, and successful Multiple 7-Figure Business Owner. Stacy will serve as your trusted guide on a transformative journey, unveiling highly effective systems and strategies to improve business operations, elevate the quality of your goods and services, and ultimately revolutionize your overall business performance by getting your business to operate WITHOUT you. Get ready to embark on a quest of discovery, as you uncover the crucial components necessary for establishing a highly profitable business while nurturing a profoundly gratifying life. With Stacy's expertise, you'll gain invaluable insights into assembling your dream team, optimizing your human resources, and implementing streamlined processes. Every aspect of your business, from existing processes to the allocation of your valuable resources, will be meticulously examined and optimized to unleash its fullest potential. Through continuous improvement initiatives, you'll be able to enhance your business operations, achieve greater customer satisfaction, and reduce costs, resulting in a more profitable and sustainable business. Whether you operate in the dynamic retail industry, managing a physical brick-and-mortar establishment, or thrive in the digital realm of online enterprises, The Well-Oiled Operations Podcast offers indispensable strategies that will propel you towards unparalleled success. Stacy's vast experience in both realms makes her the ideal mentor to help you navigate the ever-changing landscape of modern entrepreneurship. By adopting her proven methodologies, you'll be equipped with the tools to optimize your business process management, streamline your operational procedures, and achieve remarkable results. The Well-Oiled Operations Podcast has undergone a thoughtful revamp from its previous incarnation as the Foot Traffic Podcast. This revamped version promises an even more enriching experience, allowing you to gain exclusive access to a wealth of knowledge, practical tips, and actionable advice brought to the table by Stacy Tuschl. Her expertise in business process improvement and operational management will guide you in implementing process maps and deploying innovative techniques to optimize your processes, reduce costs, and enhance your overall business operations. Working your own business is hard. Sometimes you even convince yourself that the long hours and the headaches are actually prescriptive of owning your own business. You’re working hard, but too hard. You have no time for yourself. You’re constantly on your phone.You’ve become a bottleneck in your own business which is growing faster than you expected.You’re losing precious time for yourself, your family, and your mental health.You’re realizing that your pace and your schedule are simply unsustainable. You just want your time back. If any of these statements resonated with you in any capacity, and you're seeking to increase your profitability, improve customer satisfaction, and unlock the secrets to a fulfilling life, The Well-Oiled Operations Podcast is your ultimate resource. Join forces with Stacy Tuschl, the esteemed business operations manager extraordinaire, on this journey of continuous improvement. Discover how to transform your business into a well-oiled machine, primed for success in today's competitive landscape. Remove yourself as the bottleneck in your business. Scale faster than ever before. Get your business to run with you. Make that one decision that will totally change your life and your business today. It's time to tune in to The Well-Oiled Operations podcast and take your business to new heights.