Learn what you need to know about marketing on YouTube!

YouTube is where it’s at for advertising and marketing, especially if you want to reach a younger demographic.  According to one marketing source, the number of small businesses that advertise on YouTube has doubled in just two years, leading us to one simple question: Shouldn’t you be using YouTube to market your ideas?  This week we are diving into “YouTube Marketing For Dummies” by Will Eagle.   ABOUT ERIC MARTSOLF   With over 3500 episodes of television under his belt, Mr. Martsolf has been providing "love in the afternoon" for NBC Daytime for the last 17 years. His portrayals of Ethan Winthrop on "Passions" and currently Brady Black on "Days of our Lives" have resulted in numerous industry accolades. He made daytime history in 2014 by being the first actor ever to win an Emmy in the Best Supporting Actor category for "Days of our Lives." His television credits expand into primetime (Extant, NCIS, Rizzoli & Isles), and his musical theatre repertoire consists of over 40 productions, including his critically acclaimed role as the Pharaoh in the Osmond Broadway Tour of "Joseph." Fans of the DC Universe will most notably recognize him as Justice League member and futuristic hero Booster Goldfrom the series Smallville.   @ericmartsolf - Twitter (Blue check mark)   ericmartsolf - Instagram (Blue check mark)   ABOUT WILL EAGLE Will Eagle is a seasoned brand, marketing and digital professional, and I've had the pleasure of working for companies such as Virgin, MTV, Google, and ad agencies like Leo Burnett, in the UK, Canada and the USA.He's most excited about creative approaches to problem solving at scale. His first two books are YouTube Marketing for Dummies (Wiley) and Read This If You Want To Be YouTube Famous (L.King.)

Om Podcasten

With nearly 300 million books in print and countless topics covered, the iconic For Dummies book series revolutionized learning by making complex subjects easy to understand. Now each week, FOR DUMMIES: The Podcast, hosted by Eric Martsolf, will explore one of the For Dummies titles in their approachable, fun style. From cryptocurrency to wine, sex to cybersecurity, forensics to Fortnite, and everything in between. Send your questions or comments to: questions@fordummiespodcast.com DUMMIES CUSTOM PRODUCT & SPONSOR SURVEY: https://survey.libsyn.com/fordummiesthepodcast