Zero-Proof, Alcohol-Free Spirits with Optimist Botanicals CEOs Tom and Lisa Farr Johnstone

Today we're talking about the rise of zero-proof spirits with the CEO/Founders of Optimist Botanicals, whose alcohol-free offerings are catering to a rapidly growing market of the "sober-curious" here in the US. I've been seeing a ton of non-alcoholic bottlings entering the market — think Seedlip, Proteau, Som Cordial and more. And it had me wondering: are more people choosing the sober lifestyle these days, or is there something bigger at play here? Optimist's flavor profiles are reminiscent of Southern California’s coastlines, desertscapes, and chaparral. Whether you’re just wrapping up your Dry January like I am and looking for more balance after a crazy year, or are abstaining all together, I think there are some interesting things to be gleaned from their insights on the zero proof spirits trend.

Om Podcasten

Each week Krista Simmons, founder of Fork in the Road Media, chats with tastemakers and thought leaders over cocktails, sharing inspiring stories and global ideas that you can bring into your own home. We'll talk everything from growing edible gardens to mindful eating and regenerative farming, using the hospitality industry's leading voices as our guides. So grab a glass and join us @forkintheroadmedia @kristasimmons on Instagram. Cheers!