Making DTC western wear work with Paul Hedrick from Tecovas
It probably doesn’t come as too big of a surprise that cowboy boots aren’t typically sold online. So where is the modern cowboy supposed to shop? This week we’re talking to a founder who carved out a DTC market for western wear. Paul Hedrick, the founder of Tecovas, joins Dom and Becca to discuss the marketing strategy they came up with to change the perception of shopping for cowboy boots online and how the company has expanded to brick and mortar stores. In this conversation they cover: How social media played a big role in the early days of tecovas The challenges of modernizing such an old-school industry Fundraising when DTC was almost a dirty word. Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us: On Twitter On Instagram Via email: found@techcrunch.com