Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon
Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about: What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon Transitioning from being a solely DTC brand to in-store retailer and how he’s learned to manage buyer relationships and store-to-store drama. How meticulously they develop new cereals and how they’ve incorporated customer feedback. (0:00) Welcome Gabi Lewis (1:45) Magic Spoon TLDR (3:38) Innovating in the food industry (11:40) Managing DTC and IRL retail (24:00) Acquisitions and competition (28:15) Entrepreneurship, product development, and leadership evolution (35:32) Outro with Becca and Dom Found posts every Tuesday. Subscribe on Apple, Spotify or wherever you listen to podcasts to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity . Subscribe to Found to hear more stories from founders each Connect with us: On Twitter On Instagram Via email: found@techcrunch.com