Perseverance Over Speed: Creating a New Category with Impinj's Chris Diorio

In this episode of Founded & Funded, Madrona Managing Director Tim Porter and Venture Partner Patrick Ennis host Chris Diorio, co-founder and CEO of Impinj, the pioneer and world leader in RFID technology. Patrick and Chris have known each other for more than 24 years — since Madrona and ARCH Venture Partners co-led Impinj's first round of financing in the summer of 2000. In this episode, these three reminisce about old times and share some fun stories while diving into what it takes to truly launch a new category — and the patience required by both entrepreneurs and investors when doing so. They also discuss developing new speculative technology, navigating channel partner relationships, making it through an IPO during uncertain times, and how Impinj became the least known $4.6 billion public company in Seattle. This is a must-listen for any entrepreneurs out there. Full transcript: https://www.madrona.com/perseverance-over-speed-creating-a-new-category-with-impinjs-chris-diorio Chapters: (00:00) Introduction  (02:01) Creating a category, early days of Impinj  (03:22) Pivot to RFID(04:40) Struggles and Breakthroughs(08:50) Principles and Company Culture(13:01) Struggles with RFID Standards  (14:27) Surviving and Thriving  (15:11) Adoption and Scaling Challenges (18:01) End Customer Scenarios and Partnerships (20:52) Financing Strategy and Key Partnerships(23:27) Patrick Meeting Morris Chang: A Career Highlight(24:50) Remembering Tom Alberg's Influence(27:55) The Art of Hiring and Mentorship(33:13) The Journey to IPO(36:42) Strategic Partnerships and Investments  (37:01) Company Principles and Future Outlook (38:35) Balancing Work and Life

Om Podcasten

Listen to conversations between Madrona investors and entrepreneurs, founders, and startup personalities who talk about some of the key moments in building a company. Designed to give would-be founders and others interested in working with or for startups a view into the struggle and the lessons learned, these conversations are informal and informative. With more than 25 years of investing in early-stage technology companies, Madrona has worked with founders from day one to help build their company for the long run. We invest in seed and Series A companies in the Pacific Northwest building across the information technology spectrum and in Acceleration (B and beyond) stage companies building with AI, regardless of geography.