Turning Retention into Revenue: Eric Rausch's Playbook for D2C Brands

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In this episode of Founders Future, with host Ammar Elm, we sit down with Eric Rausch, co-founder of New Standard Co. Eric shares his journey from a decade in the W-2 e-commerce world to launching a premier retention agency. He breaks down the critical importance of retention marketing—encompassing email, SMS, and direct mail—for D2C brands looking to maximize customer lifetime value and reduce acquisition costs. Eric details his agency's specific focus on working with 8 to 10-figure brands, ...