How to Beat Surveillance Capitalism, Brendan Eich of Brave
Brendan is Founder and CEO of Brave Browser. As the creator of JavaScript at Netscape in the 90’s he talks about how it’s success and ubiquity alongside cookies and behavioural tracking led to the business model of Surveillance Capitalism that has come to dominate The Web. We discuss how the industrialisation of the Ad Tech ecosystem, and its layers of intermediation, has not only led to erosion of user privacy but also a poor web experience and how Brave’s Basic Attention Token incentivises a better outcome for publishers, users and brands.