How Reebok became a Billion Dollar Company | Ep. 58 with Reebok CoFounder Joe Foster

Joe Foster is the co-founder of Reebok, along with his brother, Jeff. The Reebok business developed with Jeff looking after production, Joe took charge of the sales and marketing side, as well as design which included the classic silhouette, outsole, and the Starcrest. In the early years, Joe traveled many miles introducing Reebok’s offering shoes to Sports Retailers up and down the country. Joe still welcomes the opportunity to travel and recount those early stories from start-up to making Reebok the World's No. 1 sports brand. To get a copy of the autographed book of Joe Foster, visit https://www.jwfosterheritage.com/ For more info on guests and future episodes visit KateHancock.com   Our Sponsors: * Check out Indeed: https://indeed.com/FOUNDERSSTORY * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com * Check out Vanta and use my code FOUNDERS for a great deal: https://www.vanta.com Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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"Founder's Story" by IBH Media is an engaging show that goes deep into the personal and professional journeys of some of the most inspiring individuals in the business world. Through candid and open conversations, it uncovers the stories of CEOs, entrepreneurs, and creators from various corners of the globe. This show is more than just an interview series; it's an intimate exploration of resilience, ingenuity, and the human spirit. Guests share not only their triumphs but also their struggles and failures, providing listeners with a rich tapestry of experiences and invaluable lessons about perseverance, adaptation, and success in the face of adversity. Guests include Gary V, Codie Sanchez, Rob Dyrdek, Shelley Zalis, Noah Kaga, Kate Hancock, Ryan Serhant, Kara Goldin, will.i.am, and many more!