Louis Bélanger-Martin Spent 8 Years Building—Then He Revolutionized Air Travel | Ep. 196

Today’s guest is Louis Bélanger-Martin, the visionary co-founder of DTI Software, the company that pioneered the in-flight entertainment systems we now take for granted. From the first flicker of a boring flight to Washington D.C., Louis saw an opportunity where others saw nothing and turned it into a multi-billion-dollar industry. His entrepreneurial journey didn’t stop at takeoff. Louis is also the founder of Groupe W Inc., a Canadian private equity firm that helps businesses scale globally with smart capital and real-world experience.In this episode, Louis shares:How a dull flight became the spark behind a global innovationWhat it takes to build a category-defining company over 8 long yearsThe biggest challenges and rewards of B2B enterprise sales to major airlinesHis transition from entrepreneur to investor—and why he rarely backs startupsThe one trait he looks for in every founder he fundsWhy clarity, simplicity, and knowing your audience are critical in a pitchHow Canadian private equity is evolving in 2025Louis also gives founders actionable insights on how to stand out in a crowded capital market and how to approach private equity with strategy, not just ambition.📩 Connect with Louis:Email: louis@winvestments.caLinkedIn: Louis Bélanger-MartinOur Sponsors:* Check out Avocado Green Mattress: https://www.avocadogreenmattress.com* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Kinsta: https://kinsta.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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"Founder's Story" by IBH Media is an engaging show that goes deep into the personal and professional journeys of some of the most inspiring individuals in the business world. Through candid and open conversations, it uncovers the stories of CEOs, entrepreneurs, and creators from various corners of the globe. This show is more than just an interview series; it's an intimate exploration of resilience, ingenuity, and the human spirit. Guests share not only their triumphs but also their struggles and failures, providing listeners with a rich tapestry of experiences and invaluable lessons about perseverance, adaptation, and success in the face of adversity. Guests include Gary V, Codie Sanchez, Rob Dyrdek, Shelley Zalis, Noah Kaga, Kate Hancock, Ryan Serhant, Kara Goldin, will.i.am, and many more!