The Supplement Industry Is Broken: How Two Athletes Fixed It with Caroline & Sebastian Graeff | Ep. 186

Caroline and Sebastian Graeff share their inspiring journey from professional athletes to pioneering health supplement innovators. Growing up in a sports-centric family in France, they combined their athletic passion and entrepreneurial spirit to launch NAIAD. Focused on natural, clinically tested supplements for joint health, stress management, muscle recovery, and weight management, they emphasize authenticity, sustainable practices, and community empowerment to transform personal wellness and contribute to a greener future.Key Discussion Points:Origins & Inspiration: Their formative years in a sports-driven, entrepreneurial family and the transition from athletic challenges to addressing health needs.Identifying the gap in the U.S. market for natural, high-quality supplements.Product Innovation & Sustainability: Development of simple, single-ingredient formulas that are clinically tested and naturally derived.Commitment to eco-friendly packaging and carbon-neutral shipping.Community & Consumer Empowerment: Building a supportive community that educates and inspires sustainable, healthy lifestyles.Integrating wellness education with product offerings to foster long-term habit change.Takeaways:Authentic, sustainable products can redefine personal wellness and environmental impact.Community engagement and education are essential to long-term health success.A clear vision and commitment to quality drive innovation in the competitive wellness industry.https://naiadshop.com/Our Sponsors:* Check out Avocado Green Mattress: https://www.avocadogreenmattress.com* Check out Indeed: https://indeed.com/FOUNDERSSTORY* Check out Kinsta: https://kinsta.com* Check out Plus500: https://plus500.com* Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.comAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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"Founder's Story" by IBH Media is an engaging show that goes deep into the personal and professional journeys of some of the most inspiring individuals in the business world. Through candid and open conversations, it uncovers the stories of CEOs, entrepreneurs, and creators from various corners of the globe. This show is more than just an interview series; it's an intimate exploration of resilience, ingenuity, and the human spirit. Guests share not only their triumphs but also their struggles and failures, providing listeners with a rich tapestry of experiences and invaluable lessons about perseverance, adaptation, and success in the face of adversity. Guests include Gary V, Codie Sanchez, Rob Dyrdek, Shelley Zalis, Noah Kaga, Kate Hancock, Ryan Serhant, Kara Goldin, will.i.am, and many more!