AJVC Unfiltered 48: Can Parle Energize India’s Consumer Explosion?
Last fortnight, Parle launched a campaign with RRR stars Ram Charan and Alia Bhatt, a first for the brand with the pairing as it targeted reaching 20,000 Cr of sales For more details visit: https://ajuniorvc.com/parle-bisleri-case-study-history-brands-positioning/